The long-awaited opening of Victoria’s Secret‘s London flagship store yesterday had plenty of ‘wow factor’: a glittering glass staircase, pink chandeliers, costumes from the VS Fashion Show, even the debut of a new fragrance, called ‘London’, developed especially for the occasion.
The only things missing were, arguably, the star attractions: Victoria’s Secret’s superstar celebrity Angels. Unlike the company’s highly publicized launch in Canada two years, the opening of the 40,000-square-foot pink palace on New Bond Street offered no celebrity sightings or meet-and-greets with Miranda, Doutzen, Candice or local favorite Rosie.
That didn’t seem to deter fans, though, as thousands braved threatening skies to line up outside the four-storey shop in London’s tony Mayfair district for a chance to fill up one of those iconic pink shopping bags.
And while no Angels were spotted in the throng, their images were everywhere in massive posters lining the walls and museum-like displays of custom costumes worn by the models during the last TV runway show. The shop also includes a VS Pink floor, a VIP floor for celebrity shoppers, and plenty of London-themed souvenir products.
Check out some of the store interiors in these images from London’s daily Telegraph.