This is the time of year when Parisians (just like New Yorkers) flee the city, head for the beaches and laugh about all the American tourists baking on the streets back home. Bonnes vacances, y’all!
Popular lingerie brand Passionata captures the spirit of that annual exodus with a colorful new photo campaign to promote its Autumn-Winter 2012 collection.
girlmodel Bar Refaeli handles the chores for the campaign once again. By our count, this marks the third full year that Bar and Passionata have teamed up with New York photographer Greg Kadel to create the playful, monochromatic imagery used for the brand’s seasonal campaigns.
You could say these promotions are becoming repetitive, but they’ve become a signature part of the Passionata brand and a predictable pleasure that never disappoints. Passionata’s annual Bar-Kadel calendar remains hugely popular worldwide, and no doubt we’ll see some of these postcard-style images in next year’s calendar.
For its fall collection, Passionata also sticks to what it does best — casual-sexy pieces in appealing shades like the Agatha mauve, Sequoia green and the autumnal Foxy bronze hue below. All with just the right amount of decorative French flair.
Wherever you vacation this year, pack some of these beauties for the trip. You never know who you might meet.