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Emporio Armani Goes Dutch
Posted by richard | August 1, 2012

Emporio Armani probably saved a bundle in shooting its fall underwear campaign, skipping celebrity pitchmodels like Rihanna and Megan Fox and giving the job to supermodel Marloes Horst.

But Marloes is rapidly accumulating celebrity wattage of her own, especially among followers of fashion lingerie. Still only 23, the Dutch beauty has been the face of French label Princesse Tam Tam for several seasons and also fronted campaigns for UK luxe label Myla and many others.

In this shoot for EA’s fall collection of lacy separates, photographer Giampaolo Sgura uses clever lighting to add a bronzed glow to Marloes’ lean, nordic look. She could be a California girl if you didn’t know otherwise.

But is the Italian brand done with Rihanna (who even authored a small EA signature collection last fall)? Don’t bet on it.

Her black-and-white 2011 campaign for Armani jeans and underwear was voted the sexiest of the year and, more importantly, lasered in on the smart urban 20-something market that both the singer and fashion brand appeal to. Stay tuned for more!

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