Sorbet-hued lingerie is everywhere this season, so it makes sense that someone would find a way to bring together bright summer undies and cool dessert treats.
The New York-based Italian lingerie label gave its three U.S. stores a makeover this month, with window displays that matched pieces from its colorful Never Say Never collection with corresponding flavors from Ciao Bella’s vast assortment.
And tomorrow (Saturday), visitors to Cosabella’s flagship store on Lafayette Street in NYC will get an extra treat: a free tasting of Ciao Bella’s gelato, sorbet and frozen yogurt products.
There are other promotions tied in with this partnership, including a lingerie giveaway for customers who send in photos of Cosabella’s window displays.
It’s hard to imagine a better way to beat New York’s summertime heat. Just be careful where you put those sticky fingers!
Here’s a few more shots of Cosabella’s New York and Atlanta window displays.