What do athletes do with all those medals once the Olympics are over? Loungerie label Kriss Soonik offers this cheeky hint in a mini-shoot to promote the London Games … and one of the new styles of Soonik’s popular Diana velour wrap from her upcoming collection.
Sorbet-hued lingerie is everywhere this season, so it makes sense that someone would find a way to bring together bright summer undies and cool dessert treats.
[Ed. Note: Laurie van Jonsson operated the independent label Vanjo Lingerie from 2005-2009, and is the author of the new book How To Become A Lingerie Designer. Lingerie Talk invited Laurie to share lessons from her experience running a small lingerie business. Her thoughts are below, along with some images from Vanjo's catalogue.]
The summery video below is just a teaser, but it should generate some enthusiasm for the 2013 collection from Toronto label Fortnight Lingerie.
The new collection, which will debut during market week in New York next month, is called “Asteria” — a reference to asterism, the name given to patterns visible in distant star clusters that aren’t constellations.
How’s this for a product launch?
When the new American label Authentic Country Brand debuted its first lingerie collection back in May, they needed five police officers to control the crowd and keep photographers in line.