This may be our first look at the next lingerie offering from Stella McCartney … or not.
The video showed up on the website of Vogue Paris this week, billed as the official preview of Stella’s Autumn/Winter 2012 collection.
Strange, though: it features the same soundtrack and the same model — Katsia Zingarevich — as the label’s spring/summer video.
And Vogue says Stella’s next collection will have its own brand name for the first time — Stella, which just happens to be the name used for the company’s fragrance.
At under a minute, the black-and-white video seems more like outtakes from a photo shoot (there are no credits) than a collection launch. The styles, however, are new and that sheer polka-dot bed jacket is a winner for sure.
This wouldn’t be the first time that Bendon‘s promotion of the growing label is slightly out of synch with the market.
But none of this will matter once Stella’s next range gets the full debut it deserves. You’ll know it’s the real deal when you start seeing line-ups.