There’s going to be a lot more than just flags and big hats on display in London today.
Britain’s lingerie labels have found plenty of ways to commemorate the Queen’s Diamond Jubilee, from holiday sales to limited edition garments like the colorful silk chiffon Jubilee knickers (above) from designer label Ell & Cee.
And even those who didn’t do anything special for the Jubilee found ways to whip up some patriotic pride with clever marketing tie-ins. (You can see more in our earlier article about Jubilee lingerie products.)
Below are just a few of the promotions from UK lingerie labels. Long may they reign!