All eyes will be on England this weekend for the Diamond Jubilee festivities marking the Queen’s 60 years on the throne.
And while the Jubilee celebrations haven’t generated quite as much international interest as last year’s royal wedding, they’ve been a huge boon for marketers of commemorative gift items. And that includes the undies crowd.
Several UK lingerie brands have produced creative commemorative Jubilee items and monarchy-themed pieces that range from campy vintage styles to ultra luxe looks.
Whether you’re looking to make a serious royal fashion statement, or a downright cheeky one, here’s a look at some fun ways to wave the flag this weekend.
Fleur of England
The luxury label produced this winning limited edition Elizabeth brief in cloud silk with a crown motif, delivered in a commemorative box. A definite collector’s item at £50 a pair. And follow Fleur’s Facebook page next week for Jubilee weekend photos submitted by the label’s fans.
What Katie Did
Katie’s beautiful Union Flag corset first appeared last spring as a tribute to the William-Kate nuptials and it’s been revived for the Jubilee in an extreme cut that features a plunging neckline and hourglass curves (£250). Of course, WKD is bi-national brand with a large U.S. following, so they recently introduced a similar Stars and Stripes corset that will help set off some fireworks this 4th of July.
Frantic About Frances
This retro pinup indie label produced the wonderful Regally Donned corset-and-knickers set (featured in the main photo above) as a limited edition piece to mark the Jubilee. It’s made of ivory satin with plenty of ruby trim and a royal blue fringe, with matching lace boyshorts. Special order for £250.
Marks & Spencer
The venerable retailer is synonymous with all things British, so it made sense that M&S would introduce its Jubilee Vintage lingerie collection (top photo) of retro looks from the 1950s, when Elizabeth ascended to the throne. Apart from a royal purple ensemble, there’s not much distinctively royal about this collection, but that’s fine: M&S also sells a variety of tights, briefs and other items sporting crown motifs, Union Jack prints and even a bedtime tee featuring a regal corgi.
Lucile and Co.
The proudly British heritage label introduced a package set of three Great British Knickers in April as a limited edition gift item. The set comes in a gorgeous commemorative box.
Tallulah’s Royal Welcome luxury ensemble features an original hand-drawn regal crest printed on ivory silk and trimmed with lace and striped bows. This set was first introduced last spring for the royal wedding, but it still makes a strong statement. Pieces starting at £45.
House of Holland for Pretty Polly
Long-running hosiery manufacturer Pretty Polly teamed up with uber-cool designer Henry Holland to create these must-have Rule Britannia tights. At only £15 a pair, expect to see these everywhere this weekend.
Looking at the lineup from this young label, it’s easy to forget that “London Calling” was once The Clash’s incendiary rallying cry for bitterly disaffected, anti-establishment youth. Today, London Calling Lingerie produces goods for the urban chic market and has capitalized on pro-British nationalism with its Best of British line of bras, briefs and chemise (above), all sporting the Union Jack. Regardless of the cultural and political dissonance, we still think Joe Strummer would have loved this.
The Orphan’s Arms
Speaking of revolutionaries, today’s radicals often let their T-shirt slogans do all the talking. This popular number from the trendy UK streetwear label probably wouldn’t get you into Buckingham Palace, but it captures the small anti-monarchist feeling that persists among some British youth. It’s available in a tank and sweatshirt, starting at £20. Not quite Jubilee fare, but don’t be surprised if you spot a few of these troublemakers in the crowd this weekend. Joe would approve of that, too.