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Few designers could have gotten away with the kind of left-field lunacy that Jean Paul Gaultier brings to his new gig as the celebrity ‘creative director’ for Diet Coke‘s latest European promo campaign.

In addition to dressing up Coke bottles in lingerie, the impish Gaultier turned the assignment into a full-blown vaudeville act — complete with a gender-bending photoshoot and a series of …

Victoria’s Secret Hits Bottom
Posted by richard | April 11, 2012

Victoria’s Secret is all about one thing: giving you the goods to show off your assets to optimal effect. And when we say assets we mean, of course, asses.

Wait a minute. What the hell? VS is boosting butts now?

Yes, after exhausting every possible way to amplify frontal cleavage, the lingerie retailer has turned its attention to your bottom line.

You can see …

Lots More to Love From Free People
Posted by richard | April 11, 2012

Few fashion retailers do as good a job blending their clothing and underwear collections as Free People.

The trendy boho chic label’s FP Intimately lingerie range has always complemented its streetwear pieces beautifully: artsy prints and faux vintage styles meant to work as layering items, and perfect for a new generation of innerwear-outerwear exhibitionists. (This is the label, after all, that turned bike shorts

Lillian Bassman: Portraits in Lingerie
Posted by richard | April 10, 2012

The current wave of nostalgia for lingerie styles of the 1950s and 1960s owes a lot to Lillian Bassman, the legendary New York fashion photographer who passed away in February at age 94.

Bassman shot many of the commercial campaigns for major brands of that era and her intimate, highly stylized boudoir portraits changed the way lingerie was both seen and appreciated.

Now, a …

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