The gods and goddesses of ancient mythology are big business once again, thanks to CGI-powered blockbuster films like The Immortals, Wrath of the Titans and many others like them.

But those cartoonish epics play like superhero movies, with a bit of otherworldy sex thrown in for the date-night crowd. It’s easy to forget that the characters depicted in those sagas were gods — the …

The new lingerie collection from reigning ultramodel Gisele Bündchen begs an obvious question: how long (or how soon) till this label makes its way to boutiques in New York, London, Paris and everywhere else?

The second set from the Gisele Bündchen Brazilian Intimates label is already in shops in Gisele’s native country, but it has all the earmarks of a brand with worldwide …

If you missed National Lingerie Day on Tuesday, don’t feel too bad — you weren’t alone.

Most people (like me) were completely unaware of the occasion and found out too late in the day to throw together an all-undies party, squeeze in a celebratory shopping trip, or at least organize their bra drawer.

Feel free to blame the media for this one. Most people who …

When Lizzie Haines finished her life-changing year as the winner of Curvy Kate‘s 2011 ‘Star in a Bra‘ contest, she sent a surprise to the UK lingerie label’s office: a handmade quilt featuring a woman’s torso with plus-sized 3-D curves held in place by a Curvy Kate bra and knickers.

It was more than just a thank-you gift. “The quilt is designed …

I doubt we’ll see a more memorable photo shoot this year than this epically stunning series featuring 83-year-old model Daphne Selfe.

Courageous, original and breathtakingly beautiful, the portrait series by UK photographer Perou was conceived to help promote Oxfam‘s “Big Bra Hunt“, which will recycle used bras donated by British women to support anti-poverty efforts in Senegal.

Daphne, the self-described “world’s …