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Who’s That Bra?
Posted by richard | March 15, 2012

Madonna is going to sell a lot of bras this year, but this time it’s not Gaultier or D&G who will benefit from the Material Girl’s midas touch.

The ageless icon — now 53! — has been releasing preview images this week in anticipation of the March 26 release of her new album MDNA and upcoming world tour.

The poses are provocative, revealing and heavily airbrushed — you expected anything less? — but they’ll probably do more to promote the vitality and enduring sensuality of middle-aged women since Cher hung up her boas.

Now the big question: who’s goods is she sporting in these glowing shots by Mert + Marcus? It’s the Raphaella padded demi bra from Agent Provocateur, a clever bit of engineering that creates a dramatic décolletage from a very small amount of material.

The Raphaella set is from AP’s autumn-winter collection and includes a corset, suspender and brief. It uses a French corded lace layered on pleated tulle, but much of the heavy lifting is done by the A-frame straps. It retails for $250 USD.

Our prediction? Madge is going to crush 2012 in a way that will make her many imitators gush and squirm with envy. Same goes Agent Provocateur, which just scored the biggest PR coup of the year.

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