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Rihanna’s Wake-Up Call from Armani
Posted by LT Staff | March 12, 2012

It takes a while to figure out what’s going on in Rihanna‘s new video promotion for Emporio Armani jeans and underwear, but that’s part of the fun.

The bronze pop star is shown writhing around by herself in a bed, then wakes up to find herself alone in an unfamiliar apartment. She gets up and begins aimlessly looking for clues that might explain the conspicuous absence of her mate, only to find a cryptic note on the mirror.

Rather than wait around, she heads for the door before the sun rises. Another night, another booty call.

This is RiRi’s second black-and-white film for Armani, which signed her to rep their jeans and undies line a year ago. The first video went on to be named the sexiest ad of the year by Advertising Age. Expect this one to be in the running for 2012!

The video is below, and you find more images featuring Rihanna in Armani’s minimalist underwear here.

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