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Dita Struts Her Stuff
Posted by richard | March 11, 2012

Dita Von Teese probably hates it when the media constantly refer to her as the ex-wife of Marilyn Manson, but this week that past connection was unavoidable.

While the goth-rocker looked corpse-like and sounded worse during a disastrous concert tour of Australia (he was actually booed off the stage in Sydney) that was meant to reinvigorate his career, the former Mrs. Manson had the Aussies eating out of her hand. Some people marry well; others soar after a divorce.

For Dita, her week-long star turn in Melbourne was the latest highlight in a slow, strategic ascension over the past five years that has made her an international style icon and head of a growing empire of fashion and beauty lines.

Visiting Down Under to launch her new 50s-inspired Von Follies lingerie line for Target Australia, the former burlesque star was front-page news every day, with fans lining up before dawn to meet her at store appearances.

The crowning moment came Saturday night, as an SRO crowd of 3,000 fans greeted Dita with wolf whistles when she kicked off her L’Oreal Melbourne Fashion Week runway show at the city’s trendy Docklands development. Yes, you read that correctly: 3,000 paying customers for a lingerie show.

Earlier in the week, Dita endeared herself to Aussie women by firing several runway models for being too thin, and publicly scolding some of her Von Follies catwalk crew for using spray tan. And, to put an exclamation mark on her triumphant week, Dita on Saturday tweeted a photo of her behind, clad in one of her new high-waisted brief styles.

The instant success of the Von Follies collection, which actually debuted in Target stores a few weeks ago, prompted the retailer to move up its second installment of new styles from the collection. Meanwhile, Dita and her team are now openly discussing a worldwide rollout for the collection.

And for those curious celeb-watchers, Marilyn (above, in Perth) wasn’t in evidence at his ex’s glittering show Saturday, having left the country a few days earlier after a two-week tour that produced an almost-universal critical thrashing.

Here are some more photos from the Von Follies launch in Melbourne on Saturday:

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