Well, this is a bit awkward.
Supermodel Bar Refaeli will launch her own intimates label this month, hot on the heels of her new signature collection for French brand Passionata.
As the photos above show, this may cause some confusion for women trying to decide what is the best lingerie to wear while playing tennis. From a style point of view, though, there should be room for both Bars in your wardrobe.
The Israeli model, who has been the face of Passionata for three years, will launch her own brand Under Me in UK and Europe by Valentine’s Day, and should expand into North America later this year. It’s expected to be a stripped-down line of comfy daywear basics, including undershirts, tights, shorts, soft bras and T-shirts (that’s a preview image below).
Bar partnered with model pal Dudi Balsar for the project, which was originally to be called Undeez. She told Elle last fall that she started Under Me because “when I like a pair of underwear, I’ll get 30 pairs of it in the same color, but I don’t have time to go buy underwear all the time.”
Under Me will offer styles for men and women, she added, because “I had boyfriends who were the same way — they never had time to go buy socks and underwear.” She also hinted at a monthly subscription service that will be part of the new label’s webshop.
Meanwhile, Bar continues to rep for Passionata, which celebrated her long service for the brand with a capsule collection this winter called simply the Bar Refaeli Collection (below).
It’s only two ensembles but it stands out from the rest of Passionata’s popular sets. There are two lace bandeaus combined with push-up bras and two lacey bottoms, including a cute skirted shorty with small bows. The sets are available in a charcoal gray or teal green.
The busy 26-year-old also continues to front Passionata’s main lines and is featured once again in their annual retro-styled pinup calendar.
The just-in-time-for-Valentines-Day Love collection from Fleur of England offers another example of what this label does best: re-imagines classic lingerie looks and colors in a way that makes them seem fresh, modern and exciting.
Almost every lingerie label on the planet is turning out pink and red styles at this time of year, but you’d have a hard time finding a set that is more appealing — or romantic.
Fleur’s Love series incorporates all the expected V-Day clichés — sheer red lace, pink bows, silk ties — but it’s far from being just another generic holiday collection. You’ll find surprising creative flourishes in every piece here.
Fleur’s Love babydoll (top photo), for instance, isn’t the flouncy thing the name suggests; in fact, it’s really a form-hugging body-con dress made from contrasting lace and tulle panels.
And the underwired balcony bra that Fleur has used in past collections also returns, with the elegant silk bustline cuffs that have become one of the label’s signature details.
What we love most about Love, though, is the same thing we love about all of designer Fleur Turner‘s work: she has a painter’s eye for color, and for making familiar hues play off each other. In this case, the collection starts with a luxuriant scarlet French leavers lace and complements it with fuchsia lace, candy pink silk and scarlet Italian tulle. Sounds almost common — until you see how beautifully the different fabrics, textures and colorways work together.
Love is the latest in a series of small, focused collections that Fleur has produced over the past couple of seasons and which offer new interpretations of traditional lingerie looks.
For instance, her onyx Iconic range (from last year’s 10th anniversary collection) combined French lace, silk and elastic bands and gave a new energy to traditional Parisian black lingerie. And her breathtaking (and brand new) Naked set (that’s a sample above) completely re-imagines the concept of nude undies, turning that wardrobe staple into something impossibly glamorous and seductive.
The Love set is available now on the FOE webshop. Perfect for Valentine’s Day, but also a romantic treat any day of the year. After all, this is a Love that’s sure to last.