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Another Mystery from Cherry Blossom Girl
Posted by richard | February 15, 2012

Everyone loves a mystery. And the biggest mystery in fashion lingerie these days is: why is Etam being so coy about rolling out its new designer collaboration with Cherry Blossom Girl?

Bits and pieces from the collection have been appearing sporadically on the French lingerie giant’s webshop for nearly two weeks, but the big promotional push that it deserves has been left up to CBG herself.

We showed you the first style series in the collection here last week. And yesterday, CBG introduced the second set on her blog. It’s called Miranda and if the campaign photos seem awfully overexposed, don’t worry, it’s intentional.

Cherry Blossom Girl is the photographer/stylist Alix Bancourt, whose blog has an enormous following among 20-something European women. As a result, she has significant clout in identifying and even setting style trends from her home base in Paris.

And she also loves a mystery.

The Miranda set is a tribute to the 1975 Australian movie (and novel) Picnic At Hanging Rock, which traces the events following the disappearance of three schoolgirls and their teacher during an outing north of Melbourne on Valentine’s Day, 1900.

It’s not a true story (as many people think), but Peter Weir‘s first big film hit has had the same kind of grip on the female imagination as The Virgin Suicides, the American movie that is the inspiration for CBG’s other new style range, Lux.

Picnic At Hanging Rock is worth re-watching anytime it pops up on the late show, if only to give you another chance to speculate about what happened to its characters, and the subtle Freudian undercurrents of sexuality, dread and dream-like surrender that are the plot’s underpinnings.

Cherry Blossom Girl doesn’t go that deep with her Miranda interpretation, which is a soft pastel range of silk briefs and bras with white lace and tulle trims and big grosgrain bows. It was inspired, she says, by the lights and neutral colors of the movie and the bleached backcountry landscape where it is set — something that is also expressed through those overexposed campaign images.

There’s probably a debate to be had about the ethics of creating pretty, romantic lingerie that is inspired by stories in which the death of tragic heroines is linked to their sexual awakening. But that question will likely go over the heads of French girls — who will absolutely gobble this collection up — just as it did for CBG herself.

There’s one more style range coming in this collaboration, which is based on CBG’s favorite film heroines. It’s the all-black satin-and-lace Gilda range, and it’s much more openly erotic than the Lux and Miranda ranges. Keep an eye on Cherry Blossom Girl’s blog for details.

Here are some more looks from the series. That’s Alix in the photos; she’s one of the few lingerie designers who model her own creations.

And in case you’re wondering, Etam no longer ships to the U.S. If there is a retail distribution point for their products in North America, we’d love to hear about it.

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One Response to “Another Mystery from Cherry Blossom Girl”

  1. Cheap Underwear says:

    I think this is such a unique way for a big company to market a new lingerie range and I love that fashion bloggers are becoming so well respected that they are being given chances like these to work with huge international companies.

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