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It’s Bar vs. Bar This Spring
Posted by richard | February 6, 2012

Well, this is a bit awkward.

Supermodel Bar Refaeli will launch her own intimates label this month, hot on the heels of her new signature collection for French brand Passionata.

As the photos above show, this may cause some confusion for women trying to decide what is the best lingerie to wear while playing tennis. From a style point of view, though, there should be room for both Bars in your wardrobe.

The Israeli model, who has been the face of Passionata for three years, will launch her own brand Under Me in UK and Europe by Valentine’s Day, and should expand into North America later this year. It’s expected to be a stripped-down line of comfy daywear basics, including undershirts, tights, shorts, soft bras and T-shirts (that’s a preview image below).

Bar partnered with model pal Dudi Balsar for the project, which was originally to be called Undeez. She told Elle last fall that she started Under Me because “when I like a pair of underwear, I’ll get 30 pairs of it in the same color, but I don’t have time to go buy underwear all the time.”

Under Me will offer styles for men and women, she added, because “I had boyfriends who were the same way — they never had time to go buy socks and underwear.” She also hinted at a monthly subscription service that will be part of the new label’s webshop.

Meanwhile, Bar continues to rep for Passionata, which celebrated her long service for the brand with a capsule collection this winter called simply the Bar Refaeli Collection (below).

It’s only two ensembles but it stands out from the rest of Passionata’s popular sets. There are two lace bandeaus combined with push-up bras and two lacey bottoms, including a cute skirted shorty with small bows. The sets are available in a charcoal gray or teal green.

The busy 26-year-old also continues to front Passionata’s main lines and is featured once again in their annual retro-styled pinup calendar.

One Response to “It’s Bar vs. Bar This Spring”

  1. Roses and Silk says:

    hmm… I’m also confused about these tennis shots.
    You’d think that with it debuting before Valentine’s they’d be a bit more… alluring?!
    However, I can’t wait to see the collection!

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