Making a sexy lingerie video isn’t all that hard. Get yourself a camera, a model, some knickers and an on-trend pop song for a soundtrack and away you go.

If you don’t believe me just search YouTube, which is infested with tens of thousands of DIY efforts from aspiring filmmakers, over-eager boyfriends and would-be pornographers.

Now, making a professional film suitable for promoting a hip …

As an art form — and it is an art form — lingerie design might be the only creative enterprise that reaches a public audience second-hand, through a camera lens.

Since it’s also a personal consumer product, lingerie spends most of its time in drawers and closets or shared intimately in discreet settings. Only the most determined shoppers ever get a chance to view and …

If you notice a glint in your lover’s eye these days, it might not just be a twinkle of desire. It could also be the reflection from your dazzling, jewel-adorned undies. Lucky girl!

This season’s offerings from couture lingerie brands have included plenty of bling, as designers test the upper reaches of the market with garments that are as hefty as their price tags.

And …

Fashion lovers weren’t the only ones who took a shine to Made By Niki‘s fringe-tastic String collection in 2011.

It was also a big hit with retailers, photographers, stylists and magazine editors, who created the many different looks in this gallery.

That’s a shimmering Naomi Campbell above, wearing the String body for the current edition of SOON magazine.

More great shots below. When you’re …

Photo: Mise en Cage

It’s a bit kitschy, a little trashy and completely impractical. It was also the most fun you could have in your undies all year.

That’s assuming, of course, that you were lucky enough to pick up one of Made By Niki‘s String bodysuits or anything else from this slinky, slippery, fringe-based collection of bodywear pieces.

Niki McMorrough’s String series, which …