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A Christmas Gift from Intimissimi
Posted by richard | December 9, 2011

Don’t you wish more fashion lingerie labels would do holiday-themed collections?

There are plenty of “sexy santa” outfits available through online retailers, but too often they look like leftovers from Hallowe’en. It’s rarer to find a collection that actually tries to make a fashion statement out of Christmas clichés.

The luxury Italian label Intimissimi is one that tries to do something new with Christmas each year, and they bring as much flirty style to the task as they do for all their collections. For 2011 they produced a small collection of luxurious, mostly red-and-white seasonal pieces like the ones shown here.

Alas, Intimissimi remains very difficult to find outside of continental Europe. If parent company Calzedonia really wanted to give women a Christmas present, they’d work on North American distribution a bit harder.

And it may be coming. Intimissimi will shortly launch an e-shop, which seems like a big deal to them even though the rest of the retail world has being doing the same thing for years. It will start with sales to customers in Italy, Austria and the UK only but — fingers crossed — it should be little trouble to expand the operation from there.

In the meantime, here’s a teaser commercial for the Christmas collection (below), featuring Intimissimi’s brand ambassador Irina Shayk. You might not be able to get your hands on this item yet, but at least you’ll get an idea of what Ronaldo will be unwrapping on Christmas morning.

You can also learn more about the collection, and sign up to be an early ‘member’ of the brand’s new online service by visiting Intimissimi’s Facebook page.

Posted in Intimissimi

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