When Target debuted its whopping MIssoni for Target collection last month it caused traffic jams, crashed the retailer’s website and nearly brought the internet to a standstill. You’d think people hadn’t seen clothes before.
Don’t expect the same kind of pandemonium when the exclusive designer collection Jose Natori for Target arrives in stores on Sunday, but a lot of savvy stylistas will have the day marked on their calendars nonetheless.
The Natori collection consists of 11 pieces of lingerie, sleepwear and loungewear, and it should be an instant hit with teens and younger urbans who crave — but can’t otherwise afford — Natori’s distinctive and very artistic Asian fusion prints. Nothing in the Josie Natori for Target collection will cost more than $35.
The collaboration marks the latest step in the Natori brand’s transformation from a pricey couture label known primarily for its exquisite silk kimonos into a full fashion brand with numerous product lines and distribution points. In the past couple of years, the iconic label has introduced RTW, swimwear and fragrance collections and even a home accessories line.
And last year it literally put the shimmy back into lingerie wardrobes with the wonderful (and affordable!) Josie by Natori spinoff label of funky urban intimates.
You can keep up with what’s happening in the expanding Natori universe, by following the new JosieGirl blog. In the meantime, here’s a look at some of the pieces you’ll find in the Josie Natori for Target collection on Oct. 30.