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Take The Plunge: A Striking New Look From Damaris
Posted by richard | September 23, 2011

10 years into a career studded with highlights, Damaris Evans continues to push herself and her premium lingerie label Damaris in new directions.

Damaris has endured over the past decade not just by producing collection after collection of super-sexy pieces, but by building a repertoire of signature elements that set her brand apart: the notorious peephole backsides, the sheer sling bras, big unwrap-me bows and distinctive clasp hardware.

For her 10th anniversary collection, Damaris adds a new weapon to her arsenal — the pronounced, and very revealing, deep-V décolletage. It makes an appearance in several pieces in the fall collection, including — get this — a V-cut on the tail side of the Pannetoni knicker.

This new silhouette borrows a bit from luxury swimwear design and is reminiscent of some luxury French and Italian labels but, as always, Damaris makes it her own. (It should also be noted that her V-cut isn’t just a fashion-forward look; it’s also quite a feat of engineering.) And you’ll see a lot more of the V-cut in next spring’s Damaris line, which turns the seductive look into something flirty and fun too.

The 2011 anniversary collection includes five styles and a number of new silhouettes, color combinations and textures: think bubblegum pink see-through tulle and satin adorned with Swarovski crystals and you’ll bet a sense of the intricacy involved in this set.

Enjoy the images below from the Damaris AW2011 collection, and make a mental note of that decolletage: you’ll be seeing a lot of it.

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