If fashion labels have a honeymoon period — that golden time when people are besotted with everything you create, the media fawns obligingly, and you can’t keep up with new orders — then Zinke Intimates is in the middle of a glorious honeymoon.
The hip indie label’s summer set of bra tops and bloomers for Free People was a huge success and Zinke’s fall collection, the roadtrip-inspired Souvenirs (which we previewed earlier), is such a triumph of style and color that it’ll be near the top of everyone’s best-of list at year’s end.
Founder/sisters Arin Robinson and Jessie Zinke were profiled recently in Women’s Wear Daily — always an important rite of passage! — and Zinke items have been featured this summer in such fashion bibles as Brides, Marie Claire and InStyle.
At the CurvExpo trade show in New York last month, it was hard to have a decent chat with the Zinkettes because their booth was always swarmed with buyers gushing over next year’s spring collection and Zinke’s colorful upcoming swim line. And how’s this for a compliment? When I asked Nikki and Maayan of The Lake and Stars — arguably New York’s most admired designer lingerie label — what they had seen at Curve that appealed to them, they blurted out in unison: “Zinke!”
One look at the distinctive Souvenir collection proves that the accolades are well-earned. It’s fun, romantic and simple enough to appeal to a broad audience of trend-conscious fashionistas who want stylish but wearable intimates.
Two things set this collection apart. First, the color palette is risky — no blacks, no nudes! — but perfect for fall. Designer Jessie Zinke is fearlessly creative with color, and gives us a seasonal array of hues like gravel, spice, lake, lilac and harvest gold that seem borrowed from the American landscape itself. There is nothing on the market that looks like this collection.
And there’s one item in the collection that has the hallmark of a classic: the Bright Lights stretch silk bralette (above), with its contrasting colorways and three front hook-and-eye closures anchored by an elasticized band. Zinke isn’t the first label to use this kind of hardware or fabric, but their design has such a timeless contemporary feel that it should be a favorite for years to come.
(Interestingly, most people I’ve talked to point to either the very sexy All Things Nice lace jumper or the cute and comfy Chelsea romper as their favorites in the Souvenir collection, proving only that tastes vary … and that this collection is filled with gems.)
Zinke is one of a handful of young labels (still barely two years old!) that is redefining contemporary American fashion lingerie. We’ve seen next year’s line and the very surprising Zinke Swim collection, and all we can say at this point is: if you thought the honeymoon was sweet, wait till you see what comes next!
Here are some of the nicest looks in Zinke’s fall collection: