Made By Niki is many things — like one of the hottest boutique lingerie brands on the planet — but to call it a shapewear label is, pardon the pun, a bit of a stretch.
Yet that didn’t stop them from beating industry titan Spanx in the “best shapewear brand” category at the UK Lingerie Awards the other night. However odd the award, the judges got it right in recognizing that Niki deserves a prize for something.
And it’s not hard to see why Made By Niki is so difficult to pigeonhole. In the lingerie market, Niki is out there in uncharted territory, producing utterly unique creations that are both functional and fashionable, and which capitalize on the tremendous advances in Lyrca-based power fabrics over the past couple of years.
Recent MBN lines such as the Slinkies and Knockout collections offered exceptional support, control and slimming properties but were much too stylish to hide — they had a sportswear-meets-dance-floor look about them. Very market-savvy and very trend-conscious, this wasn’t shapewear as we’ve come to know it: it’s power lingerie for a new generation of girls who will wear this stuff anywhere.
Niki’s new fall collection is another very special hybrid that builds on designer Niki McMorrough‘s talent for innovation. Vintage-esque detailing meets urban modern styling, all done with soft, breathable fabrics that provide both warmth and sculpting properties. Expect a huge response, and many imitators.
The collection is called Feel and it positively demands to be touched. “The garments are designed to be worn like a tactile and textured second skin,” the company says.
The collection includes a variety of bras, suspenders and knicker styles in jet black and dusty pink. And what a riot of invention it all is: satin ribbons play off against retro lace panels, elasticized textured waistbands, rocker-chic zippers and coquettish peephole seams. If that sounds like a bit of a hodgepodge, it’s not: this is a label that studies what women are drawn to today and tries to imagine what they’ll want tomorrow.
The must-have in the collection (pre-order this now!), and a great example of why Made By Niki is so hard to categorize, is the black Body Con dress (above) — miles of zippers, reinforced body-shaping panels, quilted straps, glossy ribbons and removable suspenders. It’s a dress, a shapewear piece, a foundation garment — and destined for as many red carpets as bedrooms.
Next year’s UK lingerie awards are going to need a new category: Most Bloody Awesome Brand in the Land.
Here are some more looks from the new collection. Fur coats not included.