If you’re a dreamy romantic, love fashion and have a flair with shears and a sewing needle, there’s probably no better career choice than becoming a lingerie designer.
It’s certainly working well for Liya Amar, the creative force behind the hot Israeli label La Lilouche, which specializes in boudoir lingerie ensembles and silky, sexy couture bridal pieces.
La Lilouche’s AW2011 collection ‘Cosmic Love‘ debuts next week and it’s filled with lush, playful offerings designed to make hearts flutter and jaws drop. Exactly what you’d expect from a designer who is unabashedly romantic herself, and said recently that she draws inspiration from Keats’ ode to the renewing power of love: “You are always new … and your last kiss was ever sweetest.”
Liya’s new collection is likewise “ever sweetest” and shows the growing sophistication of a young label that began a few years ago as an Etsy shop.
Cosmic Love contains 13 gorgeous looks, all of them extremely soft and purely romantic. (There are almost no hooks or clasps in La Lilouche’s goodies; everything comes apart with the tug of a silk tie.)
We love the oversized pom-poms in the Poppy set (top photo), the silk bridal bloomers of the Charlotte range (above), and especially the glorious simplicity of the sheer Elena set (which is meant as a bridal range but, seriously, why wait?).
Cosmic Love shows La Lilouche experimenting with new colorways like the electric teal Jolean ensemble and the starlight blue Anouk playsuit, as well some new materials and design frills such as the Colette skirted high-waisted briefs and the saucy nipple covers on the see-through Chloe bra.
La Lilouche is still a boutique label whose collections are handmade and thus available in limited numbers. After the success of its spring line Black Mirror, however, it is now being carried in more stores around the world. For U.S. shoppers, La Lilouche will have its first American stockist when the discriminating Bella Bella boutique begins offering the label in July.
Cosmic Love will be available June 16 through the La Lilouche Etsy shop, and on the main company website July 1.
Here are images from the collection; click on the photos to see the style names. We should point out that most of these photos are slightly NSFW, although there’s little chance you’ll ever wear these pieces to work!