Plenty of swimwear designers have tried their hand at that old favorite, the crochet bikini. But not many are daring enough to go for the see-through, macramé-inspired knit that is the centerpiece of Jemma Jube‘s new swim collection.
JJ’s Suzie bikini is a revealing little number inspired by 1960s’ swim styles and is guaranteed to have more than a few eyes following you from behind their Oakleys. It comes in a sunny yellow or smoking black and is as soft as it is sexy, thanks to the elastic blend of acrylic and spandex.
Jemma Jube is a young-ish Aussie label run by designer Mel Kier, who has a real taste for flashy retro styles and fashion icons. She cites as her inspirations such larger-than-life tastemakers as Russ Meyer, John Waters, Bob Fosse and (of course!) 1960s’ Playboy bunnies.
And Kier’s dramatic styles are creating some serious buzz. In the past month alone, Jemma Jube has had a Cosmo UK cover (with Kim Kardashian) plus editorials in British Vogue and Grazia.
Be prepared to wait to get your hands on the crochet Suzie bikini, though. Jemma Jube is found mainly in Australia and just launched on Topshop (UK only) — but it’s slowly making its way to America. For the time being, you can always pay those shipping fees to be the first on your beach to sport this memorable style.
Below you can see some of Jemma Jube’s other swim styles, each offering its own twist on 60s nostalgia. Scroll to the bottom and we have the label’s new video, Slippery When Wet, which lets you glimpse some of Jemma Jube’s pieces in the flesh, so to speak.