Is The Lake and Stars finally getting a retail space in New York? Well, yes and no.
The much-admired lingerie brand will open a temporary pop-up shop in Tribeca this fall after being chosen to participate in the second “Building Fashion” project organized by the arts education group BOFFO.
The project matches up-and-coming fashion designers with cutting-edge architects, who are asked to design a retail space that suits the label’s aesthetic. Each participating label will then have two weeks to run their one-of-a-kind shop on Walker Street near Broadway.
The Lake and Stars is the only lingerie brand on this year’s select list, which also includes Mugler creative director Nicola Formichetti, jewelry designer Irene Neuwirth, menswear maverick Patrik Ervell and womenswear team Ohne Titel.
BOFFO describes the series like this:
“Building Fashion explores the intersection of architecture and fashion through installation and exhibition design by pairing fashion designers with architects to build temporary installations. Each installation reappropriates the project space providing a unique glimpse into the vibrant work of New York’s next generation of fashion designers and architects.”
The unique concept is also a perfect match for The Lake and Stars, whose lingerie designs are highly structural and often take their inspiration from urban colors, textures and even architectural styles.
The architect who will design the TL&S shop will be chosen from submissions to BOFFO, and the shop itself will open from Nov. 3-16.
And the Building Fashion gig isn’t the only new feather in the cap of TL&S designers Maayan Zilberman and Nikki Decker. The pair were recently named winners of the 2011 Ecco Domani Fashion Foundation womenswear award for emerging design talent.
The Lake and Stars is the first lingerie label to win the EDFF award, which comes with a $25,000 grant and which in the past has gone to such luminaries as Rag and Bone, Rodarte, Alexander Wang, Derek Lam and Proenza Schouler.
The Lake and Stars is currently available for sale through Net-a-Porter, and has a retail boutique in Vancouver.
The video profile below shows Maayan and Nikki discussing their label, and is one of a series created by V Magazine for the BOFFO Building Fashion lineup.