One of America’s hottest independent lingerie labels will find a much broader audience this summer after teaming up with one of the country’s favorite streetwear retailers.
“It’s a perfect match, really,” Free People spokesperson Leighanne Jones told Lingerie Talk. “Zinke is very bohemian, very much like the Free People girl. We’re very, very excited.”
The new line, called Zinke for Free People, will consist of 6 styles and will reach stores in July. The collection includes two swiss dot halters (in navy and ivory), lace bloomers and lace cropped bra in Zinke’s familiar sugar and spice colorway, and a bloomer and cropped bra in a new floral print exclusive to Free People. Pieces will be priced from $48-98.
The move is reminiscent of last summer’s partnership between The Lake & Stars and Urban Outfitters, which put the indie cult label’s compelling signature look in front of the retailer’s large and carefully cultivated target audience of trend-conscious young women.
For Zinke, a New York label run by Tulsa natives (and sisters) Arin Robinson and Jesse Zinke, the Free People partnership marks another leap forward. Launched in 2009, Zinke quickly attracted attention for its brightly colored monochrome styles and street-friendly silhouettes that worked well as both intimates and layering pieces. (You can learn more about them here.)
“The girls feel really connected to the Free People brand,” said Zinke spokesperson Allison Beale. “Their aesthetic is perfect for Zinke.”
The new FP collection originated last winter, when Free People added Zinke’s Boho halter bra to its January catalogue. “We had a fantastic reaction,” said Jones, “so we reached out to the girls.”
Free People typically designs and produces many of the items in its Intimately FP catalogue, and does a lot of private label commissions with outside companies. But the branded Zinke line is something new for the company and is “the only one we’re doing,” Jones said.
Beale said the Philadelphia-based chain gave the Zinke team free reign over the ensuing design process, with FP choosing its favorites from a collection presented to them by Zinke. “They already loved what Zinke had done so they let them own this collection,” she said. “It was a fairly wrinkle-free process.”
Product images for the Zinke for Free People line aren’t ready yet, but the collection sketches above will give you an idea of what you can look forward to!