Home / Gisele Returns to Runway to Launch New Private Label for Hope Lingerie
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What do you give the girl who has everything? How about her own private lingerie brand?

Hope Lingerie announced last week that it will give Gisele Bundchen, the world’s highest-paid supermodel and the company’s face since 2010, her own private label.

Gisele Bundchen Intimates will be unveiled tonight with a catwalk appearance by Gisele in Sao Paulo. The event will be streamed live here beginning at 9 p.m.

Hope Lingerie is one of Brazil’s leading brands, with thousands of points of sale in that country as well as Portugal and Israel.

The Gisele label is expected to be an upscale, super-sexy complement to Hope’s current catalogue, and comes at a time when the company is investing heavily in new franchise stores across the country.

Gisele, meanwhile, topped the Forbes list of the world’s highest-paid supermodels again this year, which estimated 2010 earnings of $45 million. Or, as one cheeky newspaper pointed out, about double what her husband, football superstar Tom Brady, makes.

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