French favorite Passionata gets a headstart on fall with the release of these preview images from its next season.
The campaign sticks with the brand’s signature look of monochromatic, color-saturated backgrounds and model Bar Refaeli, who is starting to look like a goddess.
Passionata is not the most ornate lingerie from France, but the company does a wonderful job of adding some glamour to the daily-wear collection of city girls. And, as always, there are a few lines in the new collection that are perfect for a romantic night on the town.
This campaign is noticeably less playful than Passionata’s spring photoshoot; I guess fall means serious business to lingerie lovers!
And the collection itself veers toward dramatic colorways, after a spring line in which Passionata debuted some nice nudes and muted shades like pearl and peppermint.
What hasn’t changed are the impeccable lines and the very understated approach to ornamentation that gives Passionata such broad appeal. The half-cup push-up bra is back in a couple of these images and there’s a very on-trend high-waisted lace-and-satin knicker as well.
More on this later when the F/W 2011-12 collection is released.