How nice of Cosabella to add a zesty splash of color to these drizzly days with the release of this new photo campaign to promote their spring lingerie line.

The campaign, shot in L.A. by Alberto Tolot and featuring new Cosabella face Alicia Hall, showcases the brand’s bright neon and candy-colored hues from their spring lines.

The ‘Splash of Color‘ campaign also gives the Italian brand a chance to highlight its revamped Soire collection, a 22-year-old staple that has been reborn with a new lightweight microfiber mesh — which Cosabella says is the thinnest available on the market. An improved elastic also ensures no pinching from this snug-fitting favorite.

The new Soire collection also includes a one-size mesh thong called the Italian and demicup and molded bras designed in the airy new mesh.

The images below from the Splash of Color campaign mostly feature the Soire collection as well as some pieces from Cosabella’s popular Never Say Never line. There’s also a behind-the-scenes video about the shooting of this campaign, which you can see on the Cosabella blog. Enjoy!

Never Say Never sweetie and hottie

Never Say Never flirtie bandeau and cutie thong

Soire bandeau, Never Say Never sweetie and hottie

Never Say Never push-up bra and shaper bikini

Marni strapless plunge and short slip

Soire soft bra and Italian thong

Soire molded bra and hotpant