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Blush Has Big Growth Plans for Fall
Posted by melanie | April 26, 2011
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Many of you are most likely reading this from your office (shhh! I won’t tell!), or from the comfort of your home recuperating from the food coma induced by Easter dinner. I fall into the latter category, reduced to wearing pants with an elastic band waist as a result of all the gastronomic delights I devoured on the weekend. And let me tell you, there is nothing more sobering than staring at delectable lingerie that you know you simply cannot wear in your state.

The lingerie in question, you ask? None other than the fabulous Canadian-based Blush lingerie and their upcoming collection for fall 2011. Yes, we are just coming into warmer weather now, but looking over Blush’s fall lookbook will seriously make you hanker for chilly nights curled up by a roaring fire.

The collection focuses on neutral shades of cream, black, gray and nude, offset by contrasting indigos and moody teals. More noticeable than the brand’s elegant European styling, though, are the steps Blush has taken to expand its reach with this collection: new styles, more sizes, and a new diffusion line.

Blush’s new Suite B label is meant to give the company an entry point into the European market and will introduce kimonos, rompers and long gowns to the brand’s catalogue for fall. Suite B features four new luxurious ranges: Great Expectations, Naked Envy, Decadence andMidnight Kiss (featured in the photos above and below).

Blush is also expanding its Be basics collection with the new style range called Callie, which offers microfiber bras and panties available in three different styles (push-up, contour and padded bralette, and panties in hipster, thong and bikini), available in sizes XS-XXL. Also part of the Be collection, the Emma line is newly available in a black option and the printed flannel sleepwear collection Leah will come in a sleepshirt and pyjama set.

Blush’s fall collection also boasts a greater selection of bras with some models available in a 38 band size and up to an F cup in certain models. I know, our busty counterparts are rejoicing at the news!

Considering the craftsmanship and quality inherent in their designs, along with the brand’s combination of playful and affordably luxurious style, Blush seems poised to make a major push into mass market stardom (it’s already available through leading distributors such as Bare Necessities, Urban Outfitters and many others).

This is even more impressive given that Blush lingerie is a family brand, founded in 1988 by Edward N. Ajmo and now managed from Montreal by his children Tiffany and Justin.

Sure, we have a major crush on Blush, not only because they’re fellow Canucks, but also for the gorgeous collections they produce season after season.

Visit blushlingerie.com for more information and online stockists, as well as its Facebook page. Psst! They also have an iPhone app that lets you keep you up-to-date on Blush happenings!

(Main photo above: Great Expectations corset)

Private Affair bra and hipster
Naked Envy long gown
Muse strapless bra and hipster
Decadence bralette and tap pant
Midnight Kiss bra and tap pant, Naked Envy kimono
Midnight Kiss sleep teddy
Rapture camidoll and hipster
Sweetest Sin bralette, hipster and garter belt
Posted in Blush

One Response to “Blush Has Big Growth Plans for Fall”

  1. Geneva says:

    We ordered a bevy of these beauties for fall and I had forgotten how pretty they are. So excited again! Thanks for the reminder! xoxo

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