Damn you, Cherry Blossom GIrl!
The young Parisian style blogger has pulled off the coup of the year with the release last week of her own signature collection for French lingerie powerhouse Etam.
And if that weren’t enough to make you hate her, we must admit that it’s super pretty and comes complete with a beautifully styled photoshoot and promo video — all starring CBG herself.
CBG, whose real name is Alix, is a former fashion design student who has worked for both Alexander McQueen and Chloe, so she’s no rookie when it comes to shears and sewing machines.
Still, her limited-edition capsule collection for Etam comes as quite a surprise, since neither CGB nor Etam provided any advance notice and very little fanfare surrounding the launch.
And, while CBG for Etam does have the aura of a vanity project, it’s still very marketable and fits perfectly with Etam’s design aesthetic and target audience.
The collection is very girly and very romantic, sporting a preponderance of ruffles, bows and rosettes is pastel pinks and whites.
Some pieces really stand out. There’s a floral print called Cherry that’s perfect for summer, seen below in the ruffled bandeau and in the main photo above. A ruffled lace underskirt may be a bit impractical but it’s so pretty you’ll crave it, and there’s a very on-trend lace body. We also like the soft wireless bra with tulle florettes on the straps — a lovely detail meant to peek out from under a light spring top.
Etam has clearly thrown its support behind the project and even indulged CBG’s ultimate vanity piece — a shopping bag with her name and artwork on it. And why not? Alix is a fashion industry triple threat — model, designer, writer — with a large following in Europe.
Given the enormous number of knowledgeable and skilled style bloggers out there these days, don’t be surprised if we see more of this sort of thing soon. Maybe it’s time to update Andy Warhol’s famous dictum: in the future, everyone will have their own label.
If you want to get your hands on a Cherry Blossom Girl original, you’ll want to act fast since Etam typically sells out of whatever they stock. Look for it on their European or UK websites, and be forewarned — most items come in a limited range of sizes, mostly on the small side.