The anticipation is finally over! No, not the onset of spring (although my lackluster complexion is rejoicing at the sight of sun), but the arrival of the S/S 2011 collection from UK luxury label Damaris.
It’s been two months since we reported on the flirty spring offerings from Damaris’ sister line, Mimi Holliday, but in true big sis form, Damaris has again managed to steal the spotlight and set the bar higher with its new offerings. Who said sibling rivalry was a bad thing?!
Consisting of seven lingerie ranges, the new Damaris collection boasts feminine and fun embellishments, and new variations on some of Damaris Evans’ signatures like the see-thru naked bra and peek-a-boo knickers.
But perhaps the two ranges that best exemplify Damaris’ spring theme of ‘colossal frivolity and modern romance’ are Visionaire (below) and Faux Pais (above) — if you’re looking to make a dramatic statement, these two lines will give you that and more.
The red-and-lilac lace range, Visionaire, is the boldest set in the collection, and includes a new body style with three provocative peepholes at back, and the very alluring corset knicker. You’ll also want to check out the red lace brief with lip-shaped band (true!) and the romantic shoulder bra with broad lace straps.
Meanwhile, the adorable Faux Pais set shown in the top photo is Damaris’ most whimsical and borderline-kitschy range: vivid lime-and-fuchsia striped Leavers lace in a truly original configuration.
How hot are these two new ranges? Well, the Faux Pais bow knicker and the gorgeous Visionaire strapless bra are already sold out on the Damaris website, even though the collection was just released this week. But don’t despair: advance orders from retailers should mean you’ll see these pieces popping up in your favorite boutique.
Other treats in the new collection? Look for the Eau de Vivre line, in bright aqua blue tulle and, yes, Swarovski heart appliqué on the panty, or, the innocent-looking Formidable, a bridal range in white tulle and Chantilly lace, with gold stud detailing that creates an edgy twist on convention.
For those seeking a darker palette and sophisticated styles, look no further than Portia, a black-and-ivory graphic range with floral Chantilly lace layered over polka dot French lace, and, for a high fashion look, the cocoa-hued Raison D’Etre set, which offers a cocoa-hued silk tulle necklace bra and Swarovski-encrusted tulle knicker.
My advice? Hurry, and get over to damaris.co.uk before the entire collection disappears! This is surely one season not to be missed!
Damaris lingerie is available in sizes 32-36 B-D and S, M, L.