Not many lingerie brands have an aesthetic that translates well into Fashion Week-worthy ready-to-wear apparel. Araks is an exception.
The much-loved NYC indie lingerie line (craveable since 2000) has an effortless, comfortable look that explores the wonderful world of color and texture. The move into clothing was a natural one for this most natural of labels.
“My lingerie has always had more of a ready-to-wear feeling, so I felt that was the next logical step,” designer Araks Yeramyan told Stylecaster earlier this year.
Her spring RTW line for 2011 is Betty Draper-approved, with ‘60s influences in deep, smart hues, while still capturing that innocent sensuality and streamlined sophistication made famous in her lingerie. It’s lingerie-meets-menswear. Geek-chic, if you will. Or “fashion nerdy” as the designer herself would say.
As her ready-to-wear collection expands, Araks hasn’t ignored devoted fans of her lingerie; in fact, many of her semi-sheer blouses and dresses were made for pairing with an Araks bra or panty, as the photo on the right shows.
The Spring 2011 collection was inspired by the silhouettes and pattern combinations of Marken, northern Holland, in the 1920s. Minimalist, subtle, flattering, constructed from interesting shapes, colors and prints: the new collection is all this and more.
Immediately appealing are two new bralette lines: the Claire (top photo), a cotton silk softcup; and the Heidi in cotton crepe on a silk charmeuse frame. Both have matching panties and come in lovely hues like the Claire “tide” and Heidi “toffee” shown above.
You’ll also want to check out the oh-so-simple and sweet cotton Antonia bralett in a bold “marigold” shade, and the silk Melinda bralett in a bright floral that exemplifies Araks’ vintage-print inspiration.
Each piece belongs in a daily rotation, not stashed away exclusively for special occasions. Chemises, camisoles and teddies look comfy enough to lounge in, but pretty enough to attract serious attention.
Below we’ve added some images from Araks’ spring lookbook, which was an art project in itself — a collection of photos taken by stylists, artists and friends of the designer. The resulting showcase is a frame-worthy mix of eclectic interpretations of the collection.
Araks claims she designs lingerie for people who aren’t into lingerie. She wants women to feel beautiful in their own skin. How could we not in these pieces?
Shop for Araks at the official site.