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France’s Fresh New Looks for Fall
Posted by richard | March 17, 2011

How’s this for a winning photoshoot? If you’re like me, you’ll want to study it closely to take in all the delicious details. But don’t feel bad if you can’t quite figure out which lingerie brand is represented here; that’s part of the fun.

In fact, this collection of images is a special marketing package put together by Lingerie Fran&#231aise, an industry association made up of many of France’s leading lingerie labels and charged with the task of spreading the word about French luxury to the world. (Like, as if we didn’t know already.)

Lingerie Fran&#231aise made an early splash last summer when it literally dropped a squadron of lingerie-clad models into London, where they spent the day driving around in vintage convertibles and handing out gifts to amused onlookers. Talk about guerrilla marketing!

This year, LF concocted French Rendez-vous, the artful photoshoot shown here, to promote French brands at trade shows throughout the year. Shot in Paris by photographer Michelle du Xuan, the campaign is meant to showcase the highly stylized designs and surprisingly bold colorways coming from French brands in next fall’s lingerie collections.

Now, the guessing game: how many of your favorite French labels can you identify in these photos? You might be surprised!

We can tell you that each photo features one of the following: Aubade, Lou, Lejaby, Simone Pérèle, Lise Charmel, Chantelle or Passionata … but can you tell which is which? Oh, all the tights are from Gerbe.

If you’re stumped, just hover your mouse or cursor over each photo to find the brand name.






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