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It’s finally March, which means the scent of spring (AKA that ‘manure’ smell) will soon the fill the air, but more importantly, wedding season is just around the corner! If you’re a blushing bride-to-be with nuptials planned for this spring, you’ve undoubtedly ticked off all the major to-dos for the big day, but have you thought of what you’ll be wearing under your gown?

Bridal lingerie has become big business, with many labels catering specifically to this market niche. But what’s a girl to do with the often generic supply of wedding lingerie offered by these market-specific lines?

Luckily for you fashion-forward wedding belles, many of your favorite fashion lingerie labels have ventured into the world of weddings by producing bridal lingerie diffusion lines. Industry favorites like Elle Macpherson, Stella McCartney and The Lake and Stars (and many, many more) are offering innovative and imaginative bridal lingerie collections for non-conformists. Think playful, out-of-the-ordinary designs that aren’t ‘brides-y’ in the least.  

Over the next couple of weeks, Lingerie Talk will be looking at some non-traditional lingerie options for stylish brides-to-be.

We begin today with a look at a brand new and online retailer that’s generating a ton of buzz among brides looking for a style edge on their big day (and night).

BHLDN (pronounced beholden), is a one-stop bridal e-boutique launched on Valentine’s Day by the same people responsible for hipster chain Urban Outfitters as well as Anthropologie and Free People.

BHLDN offers an impressive assortment of gowns, shoes, accessories and other apparel, much of it with an antique or heirloom feel.

Their lingerie collection — both private label and select fashion brands — consists of playful rompers, elegant dressing gowns, romantic, feminine separates and of course, shapewear to keep you looking picture perfect on your special day. Not only are the pieces appropriate for your wedding day, but also for your anticipated honeymoon and selfless bridesmaids (seriously, those girls deserve some recognition).

There’s no doubt BHLDN will appeal primarily to vintage connoisseurs, but in reality there is something for everyone’s trousseau here. Have a look at the images below and you’ll notice right away that BHLDN isn’t limited in its range of color choices or styles.

Skip the Snow White impersonation and heat up your wedding night with the lace edge romper from Else in coral pink, or the gorgeous Tranquil Morning cami from Fleur Wood, in midnight blue with tantalizing front closure.

Or if you prefer elegant understatements (pardon the pun), it’s hard to go wrong with pieces such as the icy-blue Lace Windows chemise or the creamy Vanity Table Peignoir .

Perhaps the best feature of BHLDN is their highly refined selection of curated intimates from some of our favorite designers like Mimi Holliday, Only Hearts and Cosabella — it’s like having a personal shopper present you with the best available styles of the season.

Bras range in price from $52-173, while the most expensive item in the BHLDN collection, the black Chantilly Romper from Undrest, is available for $296. You can’t beat that price for items that will surely last a lifetime.

Here are a few selections from the BHLDN catalogue to get you dreaming!

Lace Edge Romper, Else Lingerie


Chantilly Romper, Undrest


Knotted Gamine Bra, Only Hearts


Lace Windows Chemise, Le Caprice de Marie


Amour Lace Bow-Tied Bra, Mimi Holliday


Vanity Table Peignoir, Fleur Wood


Collins Bra, Only Hearts


Chantilly Bra, Else Lingerie


Tranquil Morning Cami & Brief, Fleur Wood
Posted in Bridal Lingerie

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