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Does it seem like Victoria’s Secret is constantly introducing new bras that look a lot like their old ones? Have trouble differentiating between the numerous VS bra collections with their boastful names?

We had the same impression when we first laid eyes on the new Incredible line, and set about figuring out how this bra is different — or more incredible — than others on the VS shelves.

The marketing push behind the launch of this product line has been, well, incredible and includes the introduction of a fragrance inspired by the bra (complete with ad starring a incredibly pink-clad Adriana Lima). But that fruity-floral scent may be covering up a meaningful truth: that the “new” Incredible is pretty much the same bra introduced less than eight months ago by VS.

The Incredible is a functional seamless bra that promises to eliminate digging and pinching and reduce bumps under clothing.

Incredible Front-Close Multiway
Incredible Front-Close Push-up

What’s new is that the Incredible now comes in some bright new prints as well as the original monochrome shades, and is available in five styles instead of three. New to the line are a front-close racerback demi-cup (good for bare-shoulder tops), a front-close push-up, and the very versatile front-close multiway (wear it with or without straps). The Incredible also features a cushioned underwire, thicker straps and an improved, smoother back.

(If you’re in the Toronto area today (March 3) you may want to stop by the Victoria’s Secret boutique at Yorkdale, where Angel Lily Aldridge will be making a personal appearance to promote the Incredible line from 5-7 p.m. Buy an Incredible product and get access to the VIP line, where you can take your picture with Lily, or opt for a makeover with beauty purchase.)

Front-close, demi, multiway … sometimes the terms thrown around by Victoria’s Secret and other lingerie retailers can be confusing, especially for women just looking for a comfortable and flattering bra. It’s an equally daunting task trying to figure out the difference between the multitude of Victoria’s Secret bra lines. To help, here’s a rundown of some of the most popular Victoria’s Secret bra collections, and how they might fit into your wardrobe:

Very Sexy Push-up
Miraculous Push-up

The Very Sexy® is Victoria’s Secret most popular push-up bra. You want lift and some va-va-voom cleavage? Then this is the bra for you. The design also comes with Infinity Edge® (for a seamless look) and a deep plunge complete with trademarked Gel-Curve® padding.

So what’s the difference between the Very Sexy® and the Miraculous® push-up? While it’s not immediately clear, the latter advertises that it “instantly adds two cup sizes,” which would indicate even more lift and push. The Miraculous® can be purchased in both lace and silky smooth fabrics, and its straps can be adjusted into halter and crossback styles.

Body by Victoria
Cotton

Body by Victoria® is a collection meant to disappear under your clothes. Comfortable and seamless, these bras aren’t about seduction or tons of cleavage, but are meant to make you look your best with clothes on. Patented MemoryFit technology memorizes the shape of the wearer to help get a custom feel. Similarly, VS’ Cotton line is all about comfort in a soft, natural fabric.

Angels by VS Demi
Bio-Fit 7-Way

The Angels by Victoria’s Secret® collection is a bit harder to read. The bras come in a variety of styles from push-up to demi. The difference seems to be the line’s focus on soft, lacy fabrics and romance fit for an Angel.

If you’re looking for bespoke lingerie at ready-to-wear prices you may want to try the BioFit® bra, designed to mould to your shape and give the feel of a custom lingerie piece. The BioFit® comes in a variety of styles like the 7-way, push-up and demi.

The Nakeds Demi
PINK Multiway Push-up

Want to forget you’re even wearing lingerie? The Nakeds by Victoria’s Secret® is another smooth and seamless VS line. The difference from the Body seems to be the cuts and fabrics. And don’t forget the Victoria’s Secret PINK collection aimed at a younger demographic who enjoy comfortable, pretty and flirty bras in fun prints.

Secret by VS Power Figure
Sexy Little Things

Secret by Victoria’s Secret is the modern answer to your grandmother’s girdle and support underwear. These are structured bras with “no-show seams” and “cut and sew contouring for a couture lingerie look.” These pieces also come in two levels of control: medium and firm.

Finally, VS’ Sexy Little Things® bras are exactly what the name implies. This collection is meant to be seen rather than hidden under clothing — lacy, seductive and perfect for pairing with sultry panties and garters.

Whatever your bra needs or preferences, or your ability to decipher the nuances of the VS styles, one thing certainly becomes clear when sifting through all the Victoria’s Secret bras available: this is one company that has a bra type for just about everyone.

Posted in Victoria's Secret

One Response to “Incredibly Familiar: Making Sense of Victoria’s Secret Bra Styles”

  1. Jen says:

    I am beside myself. My fav bra of all time, the Incredible push-up is discontinued & I can’t find another that I like as much. The Very Sexy is a close, but it’s no Incredible. What kind of a dick does this to woman??

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