Absolutely Pôm is a new French lingerie brand that has generated great buzz since premiering their Spring/Summer 2011 collection at the Salon de la Lingerie in Paris last month. The brainchild of Pôm Sevestre, formerly of Moda Domani and Origin’L, this luxury line promises lingerie pieces that are “sensual, mischievous and glamorous.”
There’s not a lot of information available about this label yet, as Absolutely Pôm prepares for its spring debut. However, we do have photographs of the new collection to show you.
The pieces have been given women’s names and each represents a different type of personality and vibe. There is the fashion-forward Scarlett (complete with tutu), the sultry black lace tunic Lily (photo above), and the sweet Amy bra and underwear set, which features bow ties at the hips. Several pieces, including lace bodysuits, are meant to be worn not just as lingerie but as seductive outerwear as well.
While Absolutely Pôm pieces range from fresh and innocent to downright sexy, the items seem tailor-made for a woman who is comfortable with herself and her style. The line invites you to try their pieces and “find delicate camouflage, colors soft and bold in fine lingerie with a decisive character.” This new brand seems to personify the kind of easy elegance and sex appeal that one envisions when thinking of chic French women.
It’s not yet clear what stores and boutiques will be carrying the Spring/Summer 2011 collection; however an online boutique is expected to be up soon. Until then have a look at this sneak peek of the Absolutely Pôm line.