Home / Mimi Holliday’s Sugary Spring Collection: The Best Yet from Damaris
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Are you still looking for that perfect piece of lingerie to woo your sweetie this Valentine’s Day? Luckily for you, industry darling Mimi Holliday has just released its spring/summer 2011 collection, chock-full of cheeky and flirty intimates that are perfect for any upcoming romantic rendezvous.

More good news: many of these styles are already available online at e-shops like And a bonus: responding to oft-heard complaints that designers of cute underthings only serve stick-figured bodies, MH designer Damaris Evans has expanded this season’s size range significantly, offering 46 different sizes and bras up to GG (and as small as 28AA) in some styles. Bravo!

There’s something for everyone in the SS2011 offerings from Mimi Holliday, the younger and peppier line from the much-loved Damaris brand. So much, in fact, it’s almost impossible to take it all in at once: flipping through the MH lookbook for this collection is like spending an hour in a high-end candy store, so prepare for a sugar high!

Mimi Holliday has introduced 16 très fran&#231aise style ranges for spring, with some lines featuring up to eight different pieces — teddies, suspenders, high-waisted knickers, long sleek slips, and some revealing bodysuits. We’ll show you primary images from each of the 16 lines (below), just to get the sugar buzz started!

This is unquestionably Mimi Holliday’s best season yet, filled with daring new styles and an almost limitless variety of possible combinations.

Yes, the label still maintains its playful aesthetic and those devilish little details we simply adore, but this season also offers fashion-forward girls a chance to try on an assortment of creative personalities.

Want to amp up your girlish sex appeal? Then you’ll love the very Brigitte Bardot Pericolo silk-chiffon range in lipstick red with white polka dots and white lace trim. One of several retro lines in the collection, the Pericolo bra would look downright sexy on its own (especially when paired with the back-bow keyhole knicker) or paired under a vintage cardigan.

If you’re gung ho for the contemporary neon trend this spring, then you’ll undoubtedly fall for Nouveau Riche, a style range that uses a fuchsia and lime green color palette. Add an injection of bold color to your boudoir collection, or pair under a sheer blouse for a hint of sex appeal.

Looking to make more of a bold, meow-worthy statement? Look no further than Mimi’s Ménage &#225 Trois style range consisting of white silk-satin with fierce leopard trim. That should make him purr!

Of course, for slightly more conservative tastes, Mimi Holliday offers style ranges such as Pouting, Frou Frou, Amour and Prudence, which are available in soft, muted pastel tones of violet, mushroom, peony pink and peach with dove grey. All the above styles are constructed from soft silk-chiffon with romantic lace overlay.

Individually, there are many standout pieces in the MH spring collection. Some of our faves: the Coquine teddy, with is faint peach flock heart print on sheer white silk-chiffon; the polka-dotted Joie de Vivre slip with its fluted hem and go-go girl vibe; the wildly erotic Kiss Kiss bodysuit in porcelain lace; and the chic indigo lace Pompier bra (almost certain to be MH’s biggest seller this season).

Now the big question is, can you count on your beloved to recognize sheer artistry like this? Who cares? Go ahead and treat yourself by visiting, where all Valentine orders arrive gift wrapped at your door.


Menage a Trois

Frou Frou
Piece de Resistance
Kiss Kiss
Bisou Bisou
Posted in Mimi Holliday

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