Passionata has obviously latched onto a marketing formula that works: take one part supermodel Bar Refaeli, one part celeb photographer Greg Kadel and mix together with a playful theme that evokes both innocence and eroticism.
The new campaign for Passionata’s SS2011 lingerie collection marks the third season that the popular French brand has used a color-drenched photo series from the Bar-Kadel combo. The formula has proven so successful that you can now download a 2011 calendar of the spring campaign from the Passionata website.
If you recall, a year ago Passionata gave us an adorable (and simple) spring promotion featuring Bar on a swing, dressed in that season’s array of pastel intimates. This time, the spring series features Bar on washing day, with a couple of fun, memorable images — the baby in the laundry basket (get the hint, Leo?), and another one featuring Bar in the basket as well.
The spring style range from Passionata offers some nice surprises too. Several nude sets, and numerous pieces that combine different varieties of lace and stitching techniques. Our fave is the buttery yellow ensemble with the wee bows and scalloped trim — suitable for big occasions for daily wear if you want to pamper yourself!