Home / Tats Not Included: Bright New Looks From Canada’s Coolest Label

We’ve dished about this bold label before, and we can’t wait to show you the latest designs from the wicked Canadian label Purrfect Pineapples.

The cruelty-free Toronto-based company just released some fantastic new pieces that are sure to cement its reputation among PP’s loyal followers.

Look for the jade-and-cream roses and turquoise leopard prints to become must-haves for fans who already have their boudoirs stocked with PP’s irresistible sugary-confection-themed garters and corsets. The 2011 collection also includes new bras and panties for those who love the look but don’t want to go for the full kinky ensemble.

Purrfect Pineapples is one of those labels that’s probably as well known for its hugely entertaining and original promotional campaigns as it is for the lingerie itself. PP shoots are adored by the heavily-inked crowd, doted on by would-be Ditas, and generally admired by all kinds of alternative souls.

Which made us wonder who their market really is. We asked designer Erika Shuhendler to answer a few questions about her one-of-a-kind brand. (Yes, a boutique may be in the future. And, yes, we’ll be first in line.)

Erika’s answers below, along with some more shots from Purrfect Pineapples 2011 collection.

LT: Who are your customers?
Erika: Purrfect Pineapples caters to a wide range of customers. We have quite a few models buying our outfits for photo shoots, husbands/boyfriends buying outfits for gifts as well as custom plus-size orders. We have a few loyal/repeat customers as well, which always makes me smile.

How do you find your models? What makes someone worthy of promoting your brand?

I find a lot of our models through www.modelmayhem.com. I have been networking with models for quite some time, so I had a long list of gorgeous ladies I have always wanted to work with. I am slowly crossing names off the list. I generally like to work with models that have their own style and are recognizable in photos.

What inspires each new line?
I am always looking out for new fabrics that catch my eye, whether its online or locally. I’m not very picky about seasonal colors, I just go with the flow of the fabrics I come across and design sets from there. I don’t think lingerie needs to follow the same rules as clothing.

What’s in store for 2011?
We are booking more photoshoots with new ladies and new designs, doing lots of interviews for magazines and online blogs, and planning to travel around more to vend at new shows.

What are your long-term plans/dreams for Purrfect Pineapples?
I would love to have an adorable boutique to sell Purrfect Pineapples with all the goodies you need to go with the sets: colored stockings, shoes, accessories, etc. I have many many ideas for a boutique, hopefully the time will come! I look forward to it.





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