Agent Provocateur is stirring things up again, this time with a new promo video that lets us all be Peeping Toms by watching through a hotel room window as a model does an exercise routine in her super-fancy new intimates.
The ‘Josephine’ shoot offers our first look at AP’s new spring collection and also the brand’s new model — Josephine de la Baume, who is also well known in the UK as girlfriend to super-producer Mark Ronson.
The six-minute film is also, in its own way, a logical extension of AP’s Private Tapes video series from last summer. In that production, we got to see lingerie-clad models filming themselves in seedy hotel rooms. Next up from AP? Booking, arraignment and time served — all with protagonists who are spectacularly underdressed.
Here’s the video, plus a few early preview images from the SS2011 collection.