Come take a trip on the wild side with a sneak peek of Mara Hoffman‘s resort 2011 swim collection!
The NYC-based designer released three teaser images from her 2011 campaign, which coincided with the runway show of the same collection that occurred yesterday.
Hoffman, who studied at the Parsons School of Design in NYC as well as Central Saint Martins College of Art and Design in London, focuses primarily on hand-dyed silks within her collections. Designing for just over a decade now, her creations are influenced and inspired by nature, travel and fantasy.
The three teaser images feature kaleidoscopic crystals and prints, as well as models who seem to be dually situated within a lush tropical environment and dry desert. The pseudo-reality photos remind me of rocker-cum-poet Jim Morrison, who dropped acid and ventured off into the Californian desert seeking and encountering mystical animals and spirits — just saying. But it sort of explains the random animals … I mean when was the last time you saw a monkey in the California desert?
Either way, I really like Hoffman’s vision behind the dream-like campaign – it’s fun, youthful and works well in representing the various swimsuit styles and patterns.
Can you guess which Mara Hoffman look I love? Okay, it was too obvious … the turbans in the second image (below) gave it away, huh?
Who else is excited to the rest of the fantastical jungle-themed, acid-soaked imagery?!
Daring, audacious, campy and downright hilarious.
Those are just a few ways to describe the forthcoming Heavy Metal Couture collection of rock-and-roll corsets and corset-frocks from Maya Hansen, the freakishly talented Spanish corset designer.
These images are from the catwalk show at this year’s Madrid Fashion Week, where Hansen introduced her autumn/winter 2010-11 offerings, and it’s a safe bet she won’t have much competition this year for the uber-rock-chick lingerie market.
The Heavy Metal Couture collection appears to be quite extensive, and designed to both shock and amuse. Each highly individual piece features images, emblems or logos from leading heavy rock icons such as Kiss, Metallica and Iron Maiden, although some are emblazoned with the kind of generic skulls-and-hellfire iconography associated with the genre.
But don’t mistake these corsets for Halloween costumes. Hansen produces some of the most original, stylized and sought-after boudoir collections in the world, and we expect the Heavy Metal collection will feature the same craftsmanship and attention to detail that Maya Hansen is known for.
Hansen herself (right) comes to this project with more than a little street cred in rock circles. She’s been the costume designer for a number of Spanish metal bands and has been a celebrated fixture of the European goth scene for many years. At the very least, this collection is an homage to her own roots and community.
And when you think about it, the Heavy Metal line isn’t as Wayne’s World kitschy as it first appears. There’s an almost logical connection between overly contrived corsetry and melodramatic anthem rock.
Let’s face it: these pieces won’t look out of place at your next AC/DC slamfest. Too bad your boyfriend is still going to show up in a ball cap and souvenir T-shirt from last year’s tour!
Keep an eye on mayahansen.com to see when the Heavy Metal Couture collection becomes available. In the meantime, enjoy the photos and start planning next summer’s festival scene!
We’re only on the cusp of summer (and trying out summer trends, for that matter) but the fashion world is full-steam ahead with their Resort 2011 collections.
So while we’re purchasing our of-the-moment chambray denim and nautical stripes, the fashion gods are already dictating what trends to look forward to next year. And the good news is that lingerie-inspired details are not going away any time soon!
Diane von Furstenberg recently premiered her Resort 2011 collection and inside the show’s program was a 1938 Ara Gallant image of the actress perched on a director’s stool peering at herself in a mirror, wearing a pink silk teddy. This boudoir photo provided the inspiration for the collection that consisted of lingerie-inspired beach looks.
Differing greatly from Von Furstenberg‘s masculine detailed Fall collection, the Resort showing was much more feminine with chic geometric prints, retro swimwear and wrap-style cover-ups. The silk robe-like, signature wrap dress (bottom right) and lace trimmed chemise/dress (top left) not only feature lingerie detailing and inspiration, but also work seamlessly for the fashionable urbanite.
I love that the color palette of the collection has remained fairly neutral with the sharp contrast of black and white, with the exception of bright pops of yellow. The accessories also coordinate with the dresses, rompers and swimsuits for a very 1930s feminine styling.
Check out the runway images for current style inspiration. If you’re still looking for a summer swimsuit, opt for a retro style in a classic black-and-white combo that will work seamlessly and fashionably into next year.