How to sum up the lingerie world in 2010? In a word, whew.
It was a year in which glam styles and goth looks, bold prints and subtle hues, sharp lines and gushing romanticism and a resurgence in vintage styling all competed for the lingerie buyer’s attention. So “wow” moments weren’t hard to find.
Jean Paul Gaultier should have known better than to attach quilted shoulder pads to bras in his new lingerie line for La Perla. Now everyone’s going to have them in their new collections. And we have to figure out how to wear the damn things.
Blessings and best wishes for the holiday season to all our friends and fans. We’ll be back in a few days!
Part of the fun of working in this industry is looking at all the ridiculously creative marketing campaigns used to sell lingerie.
Video in particular has become the lingerie marketer’s best friend; like the product itself, film exerts its power through suggestion and association to excite the viewer’s imagination. Talk about a match made in heaven. And, as Lane Bryant or Fortnight Lingerie learned this …