Kiss Me Deadly has found a novel way to introduce its fall collection and reinforce its image as a vintage lingerie label.
The UK purveyor of classic girdles and garters launched its new lines last week with a series of poster-like images inspired by WWII-era propaganda shots aimed at women. Recognize the iconic Rosie the Riveter reference above?
But the KMD poster shots don’t just evoke the 1940s — they remind viewers of the seductive, even dangerous power of women (which is pretty much what the war authorities were getting at when they tried the same thing).
Now, all you femme fatales out there will probably be more interested in the goods than the photos, so here’s what KMD is serving up these days.
The label’s Autumn-Winter 2010 collection of limited editions includes two new lines: the Candy Box set (above) which features a mesh-and-satin longline girdle with a printed front panel; and the Cherie classic teddy made of soft stretch satin with lace cups and trim.
The KMD permanent collection has also been expanded, with a new platinum style for the popular Sirena line with its flirty eyelash lace trim, and a royal blue treatment for the Alouette line of pieces featuring floral lace and black bows.
Most of the new KMD pieces won’t be available till next month, so if you’re a collector you’ll want to keep an eye on their website. Kiss Me Deadly has a reputation for selling out its hottest new pieces quickly, so, as they said in wartime, stay vigilant, ladies!