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Kate Moss for Valisere S/S 2011

Brazilian lingerie labels like to flaunt the country’s assets when it comes to choosing models for their new collections — recent campaigns from Plié and Hope being obvious examples.

But not the rapidly growing design/retail chain Valisere, which has turned to UK icon Kate Moss as the new face for the label’s latest collection.

Kate shows off half a dozen styles in the latest Valisere campaign, ranging from the daily-wear Dawn line (above) to the sumptuous scarlet Diva line (bottom photo).

Valisere’s choice is a testament to Kate’s timeless, boyish appeal. Need proof? Check out the two photos of near the bottom of Kate in the yellow print I Love Cherie bra and panty — that’s Valisere’s leading style for teens; Kate is 36!

Kate Moss for Valisere S/S 2011


Kate Moss for Valisere S/S 2011


Kate Moss for Valisere S/S 2011


Kate Moss for Valisere S/S 2011


Kate Moss for Valisere S/S 2011


Kate Moss for Valisere S/S 2011
Posted in Valisere

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