We’re always a bit skeptical when a supermodel gets a fashion brand named for her, especially when it involves a capsule collection produced by a major label. Did the model contribute to the design process — and thus, earn her imprint — or is it just a marketing con?
The two-year-old collaboration between Russian beauty Natalia Vodianova and French lingerie powerhouse Etam seems like the real deal — and one where the melding of two very different cultures produces inspired results.
Natalia has been the face of the Parisian luxury label for a couple of years now — Etam calls her their “muse” — and the arrangement calls for her to design two lingerie collections a year.
Etam gave us a teasing glimpse of Natalia’s latest work a couple of months ago, when they unveiled their fall-winter collection. You can revisit that collection here, but keep in mind only the top photo (the ravishing Tzarina bra set) is Natalia’s own handiwork.
Etam is now revealing more details about the Fall 2010 Natalia collection, which consists of 20 styles in three lines: the colorful Tzarina, the lacey Nuits blanches (White Nights), and the romantic Conte de Fée (Fairy Tale) in the top photo.
Natalia retains a deep affection for her homeland and worked to incorporate design elements drawn from Russian history and style in this fall’s collection — and doesn’t the Tzarina set remind you of those adorable Russian nesting dolls?
Combine her heritage with Etam’s sumptuous style signatures and glorious fabrics and you have a completely unique collection that is bound to be a hit around the world.
The Natalia collection won’t start showing up in boutiques or Etam’s European shops until later this fall, so keep your eyes open for it. Until then, you can shop online at Etam’s French site here.
And don’t be surprised if you start noticing a few Russian dolls in dorm rooms and change rooms everywhere — no matter how far you are from either Moscow or Paris!
Below, we have two more images of Natalia Vodianova modeling pieces from her new collection, followed by a handful of smaller catalogue shots. Click on them to get a larger image, with product names.
And if you scroll down past the images below, there’s an interesting video from Etam in which Natalia discusses this project.