Fall is quickly becoming Victoria’s Secret season in the fashion world. The lingerie powerhouse has debuted a staggering number of new products in the past month — including cosmetics, a signature fragrance, new bras, and a huge new selection of RTW fashions — in a bold strategy to expand its catalogue and its consumer base. It must be an exhausting place to work.
All this hyper-frenetic activity is leading up to the annual Victoria’s Secret Fashion Show television extravaganza on Nov. 30, which acts as a massive springboard for VS as it enters the final weeks of the Christmas shopping season. We think Santa is going to be v-e-r-y good to those angels this year.
In case you need another reason to get pumped about the VS Fashion Show, or in case you’re looking for that just-perfect gift for your beloved, how about this: a $2.5-million, one-of-a-kind jewel-encrusted bra?
VS has just released this image of Brazilian supermodel/angel Adriana Lima in the Bombshell Fantasy bra, featuring 2,000 diamonds in a starburst pattern.
The diamond bra is an annual Victoria’s Secret tradition, and is always one of the most glittering highlights (literally!) of the fall fashion show. And the job of wearing the bejewelled masterpiece is always one of the most coveted assignments for VS Angels (last year’s honor went to Marisa Miller).
However, this year’s diamond fantasy (let’s face it, you’re not going to buy this!) bra appears to have been designed with consideration for the tough economic times facing North American consumers. Previous VS diamond bras have been valued as high as $15 million, and last year’s piece came in at $5 million.
Yes, it looks like even gazillionaires have to trim their expectations this Christmas.