Home / BioFit Bra From Victoria’s Secret: The Closest Thing To Custom-Made
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Whew! It is difficult to keep on top of Victoria’s Secret launches and the personal affairs of their models.

In the last month alone, VS has opened not one, but three Canadian lingerie outposts, released the new Bombshell fragrance with models wearing custom-made period corsets, while Miranda Kerr announced she’s expecting with scruffy-faced actor Orlando Bloom and Kings of Leon front man, Caleb Followill, put a ring on it — that is, the finger of VS model Lily Aldridge.

You following me?

As if that alone is not enough to digest, VS has re-introduced the BioFit bra (32A-38DD) available in four different style options. Offering varying levels of coverage and lift, you’ll think the bra was custom-made to suit your individual needs.

The deep-plunge push-up bra will add oomph to your décolleté, while the BioFit demi provides less coverage with its original custom-cup bra. For maximum comfort, the wireless style offers support without pesky underwire and the 7-way bra (pictured above) is the solution for the woman with endless wardrobe changes.

The bras offer various levels of lift based on which bra type you select, from extreme lift for an A cup to subtle uplift if you carry a DD cup.

Of course, any new VS launch means a new TV spot too, and VS models Erin Heatherton and Lily Aldridge (her gorgeous mane induces extreme envy in me) appear in the short commercial for the BioFit push-up. Enjoy the sexy 15 seconds below!

The BioFit retails for $42-58 and is available at

Posted in Victoria's Secret

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