If UK lingerie brand Ultimo has its way, a lot of British plastic surgeons will be looking for work soon.

With fanfare fit for a royal visit — or a space launch — Ultimo today unveiled its latest cleavage-boosting marvel, the Icon bra.

Calling it “the world’s most technologically advanced bra,” Ultimo president Michelle Mone said the Icon creates “an instant boob lift” by shaping, …

As the fall season approaches, lingerie designers are turning away from the bright, flirty styles of summer and toward more seriously sensual offerings. The latest lingerie collection in this trend comes from Canadian label Blush.

I may be a little biased (gotta support home-based talent), but I have nothing but praise for Blush’s autumn lookbook which, stylistically, is quite a departure from their last …

How’s this for a client list? Lady Gaga, Christina Aguilera, Rihanna, LiLo, Pink, Katy Perry, Britney, Paris Hilton, SJP, Fergie, Courtney Love … and too many more to count.

For Marlies Dekkers, the fiercely original Dutch lingerie designer and tireless entrepreneur, celebrity name-dropping is hard to avoid.

Dekkers is today’s go-to label for A-list exhibitionists. Her elaborate riggings have probably been viewed by more …