Parisian lingerie label Princesse Tam Tam has launched a viral marketing campaign, ‘Undress Like You Feel’, and wants you in on the action!
The print advertisements feature Marloes Horst (above), as well as some new faces, wearing items from the new PTT collection (which I will discuss in an upcoming post) with a slogan that reads, ‘Undress like a Princesse’. There is also a promotional video that depicts the making of the campaign and features various models holding personally customized tanks that read ‘Undress like Marilyn’ and ‘Undress like a doll’.
Apart from showing a bunch of models romping around in their skivvies, the campaign serves to motivate you — Princesse Tam Tam is holding a contest to see what you would undress like?!
Unfortunately, to participate, you must be a resident of France. I know, le major sigh. However, if you do happen to live in the City of Lights, simply join their Facebook page and customize your ‘Undress like’ top from a sheet of transfers to express your lingerie attitude! Once your customized top is complete, take a creative picture of yourself and upload it to their Facebook page.
The most inspiring/creative tops will win one of 500 exclusive collector’s gift boxes! You only have until October 22 to participate, so start expressing yourself!
Here’s the video from the campaign, featuring the song “Turn On The Lights” by the dub/club studio Luoxor Station with a killer lyric from Ramona in Laponia (*which explains the title of today’s post!). Also, a few more promo images from the PTT campaign.